Every day, we send and receive a total of 293 billion emails. If retailers want theirs to be acknowledged, let alone engaged with, personalization is a must. In this guide, we’ve identified six best practices to them stand out in the inbox, looking to personalization pros like DSW, The Home Depot and TechStyle Fashion Group.

293 billion emails are sent and received every single day. To have any hope of cutting through the clutter and catching customers’ attention, retailers must embrace email personalization. In this guide, based on the exhaustive research behind Sailthru’s third annual Retail Personalization Index, we’ve identified six strategies to help you stand out in the inbox, looking to top-scoring personalization powerhouses like DSW, The Home Depot and TechStyle Fashion Group.

Download this best practice guide to learn more about:

  • Using welcome series to set a personalization foundation
  • How to nurture your loyalty program with email marketing
  • The importance of diversifying triggered messages
  • How email can drive traffic to brick-and-mortar stores
  • Taking personalization beyond a customer’s name
  • Preference centers and their role in engagement
  • Best-in-class examples from The Home Depot, Ulta, eBay, TechStyle Fashion Group, DSW and Bodybuilding.com


Topics covered:

  • Brick and click shopping experiences
  • Personalization
  • Triggered messages
  • Email marketing
  • Predictive marketing
  • Loyalty
  • Preference centers

6 Best Practices for Standing Out in the Inbox

Enhance Your Email Personalization