As we increasingly use mobile devices to read email, shop… and keep us company in the bathroom… retailers have no choice but to master their mobile personalization. In this guide, we’ve identified five best practices to help retailers achieve that, looking to personalization pros like Nike, Nordstrom and Urban Outfitters.

As mobile devices increasingly play a role in more aspects of our lives, mobile personalization is a must for any modern retailer. In this guide, based on the exhaustive research behind Sailthru’s third annual Retail Personalization Index, we’ve identified five strategies to help you master it, looking to top-scoring personalization powerhouses like Nike, Nordstrom and Urban Outfitters.


Download this best practice guide to learn more about:

  • The difference between having an app and having a good app
  • Understanding new users, who may not be new customers
  • How to integrate your loyalty program into your app
  • Mobile messaging, from push notifications to in-app messages
  • The relationship between mobile and location
  • Best-in-class examples from Nike, Nordstrom, Thrive Market, Urban Outfitters and Dollar Shave Club

Topics covered:

  • Brick and click shopping experiences
  • Personalization
  • Mobile marketing
  • Mobile messaging
  • Loyalty
  • Location
  • Onboarding

5 Best Practices for Driving Downloads and Escalating Engagement

Master Your Mobile Personalization