While many retail/ecommerce brands still follow a campaign-centric marketing messaging strategy, did you know that 77% of email ROI is generated from targeted, triggered messaging?*

Clever marketers at top brands are using triggered messaging flows -- or, customer journeys -- to increase email revenue, average order value, repeat purchases, and virtually all critical retail metrics.

Whether you’re looking to advance your trigger game, or just starting to build out a triggered messaging program, Sailthru’s guide, “The Ultimate Playbook to Triggered Messaging” is here to help.

Download the playbook to find out:
  • The must-have trigger messages for retail and ecommerce brands
  • Deep dive into the highest impact triggers, including foundational and sophisticated use cases
  • Best in class trigger examples from brands like Rent the Runway, Sephora, Sole Society and Brooklinen 
Topics covered:
  • Welcome series and customer activations 
  • Cart and browse abandonment 
  • Post purchase messaging 
  • Customer re-engagement
  • Geolocation triggers

*Source: Direct Marketing Association