Accounting for nearly half of U.S. retail ecommerce sales, Amazon owes much of its success to the best-in-class recommendation engine that helps curate its endless inventory. In this guide, we’ve identified seven strategies to help retailers step up their site personalization and ascend to Amazon’s level.

“If you can’t beat them, join them” applies to just about any retail marketer. Amazon accounts for nearly half of U.S. retail ecommerce sales, largely thanks to its on-point product recommendations. In other words, any brand can pursue Amazon’s playbook by mastering website personalization. In this guide, based on the exhaustive research behind Sailthru’s third annual Retail Personalization Index, we’ve identified seven strategies to help get you there, looking to top-scoring personalization powerhouses like Sephora, Best Buy and Adidas.


Download this best practice guide to learn more about:

  • How customers can help you give them personalized experiences
  • Factoring the customer lifecycle into onsite personalization
  • Best practices for combining content and commerce
  • Differentiating between new and returning customers
  • The importance of geolocation and privacy
  • Best-in-class examples from Sephora, Best Buy, Rent the Runway, Wayfair, Adidas, PacSun and MATCHESFASHION


Topics covered:

  • Personalization
  • Product recommendations
  • Onboarding
  • The customer lifecycle
  • Content+commerce
  • Predictive marketing
  • Geolocation
  • Privacy

7 Best Practices for Ascending to Amazon

Step Up Your Site Personalization