“If you can’t beat them, join them” applies to just about any retail marketer. Amazon accounts for nearly half of U.S. retail ecommerce sales, largely thanks to its on-point product recommendations. In other words, any brand can pursue Amazon’s playbook by mastering website personalization. In this guide, based on the exhaustive research behind Sailthru’s third annual Retail Personalization Index, we’ve identified seven strategies to help get you there, looking to top-scoring personalization powerhouses like Sephora, Best Buy and Adidas.
Download this best practice guide to learn more about:
7 Best Practices for Ascending to Amazon
Step Up Your Site Personalization