If every retail vertical has its own unique set of challenges, fashion and apparel brands face the big boss at the end of the game. Due to the proliferation of online marketplaces, especially that one, they’re competing with themselves and Amazon, while department stores struggle with digital transformation. That makes it all the more crucial for fashion and apparel retailers to make their own shopping experiences perfect and personalized. In this guide, we’ve identified five strategies to help them do so, looking to powerhouses like Sephora, Adidas and Urban Outfitters for inspiration.

Download this best practice guide to learn more about:
  • Powering acquisition with predictive modeling
  • How to approach cross-channel lifecycle messaging
  • Recommending products like a pro
  • Getting the right mix of triggered email messages
  • Best-in-class examples from Rent the Runway, Sephora, Urban Outfitters, JustFab, and Adidas
Topics covered:
  • Brick and click shopping experiences
  • Personalization
  • Omnichannel messaging
  • Email marketing
  • Predictive marketing
  • Trigger messages

5 Best Practices for Fashion and Apparel Retailers