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33% and growing. This is Amazon's 2016 Ecommerce Market Share in the US, according to Euromonitor International. While it's a scary thought for many ecommerce executives, it's also a great opportunity for online and traditional retailers to learn from and re-imagine Amazon's strategies for acquiring, growing, and retaining customers.
While most retailers cannot compete with Amazon on operations and fulfillment, the opportunity lies with advancing approaches to personalization and cross-channel campaign management.
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