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Personalisation has come a long way in recent years. If applied correctly to a business, it can have compound results varying from increases in revenue, retention, purchases and average order value. However, how are leading businesses bringing personalisation to the forefront of their business strategy and what results have they seen?
Sailthru has partnered with Drapers to bring you the insights and the results seen when personalisation is a business strategy and not just a tactic.
Download the full report to learn:
Key takeaways from N Brown Group, Shop Direct, River Island, JustFab, Joules, EAST and M&Co
What are the lessons to be learnt when initiating a personalisation strategy
How to get buy-in from the C-Suite