Sailthru has been positioned as a niche player in the Gartner Magic Quadrant for Multichannel Marketing Hubs.
According to Gartner, marketing leaders are investing in platforms and services that unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics.
Download the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs, Sailthru's position, and key trends including:
- The evolving role of personalization
- The importance of decisioning through artificial intelligence
- Key ways multichannel marketing hubs are integrating customer journey analytics
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Gartner, Magic Quadrant for Multichannel Marketing Hubs, Adam Sarner, Andrew Frank, Jennifer Polk, Noah Elkin, Benjamin Bloom, 24 April 2018.