Facebook Custom Audiences has been a terrific innovation for marketers. In fact, in our most recent survey of over 500 retailers and publishers, 86% of them use Facebook Custom Audiences to acquire new customers.

Earlier this year, we launched a unique integration with Facebook so that our customers could inject data science into Facebook to drive more effective and profitable new customer acquisition. The results are in: we have decreased new customer acquisition costs by up to 45% and increased expected lifetime value by more than 50% for brands including Rent the Runway, SheKnows Media and Betabrand.

Download the Facebook Success Story now to discover how we are helping retail and media marketers:

  • Decrease customer acquisition costs

  • Increase total marketing reach

  • Personalize the customer experience

  • Understand long-term value of newly acquired customers

Who should download:

  • Online Media and Digital Marketing Executives

  • Directors of Audience Development, CRM, and Engagement

  • Digital Marketing Directors and Managers

  • Channel Marketing Managers (Web, Email, Mobile)