This year holiday sales are forecasted to grow 3.6% overall, with online sales projected to take an even greater leap at 19% growth. Online shoppers will ring up an estimated $98 billion alone -- an unprecedented number for online sales during the season.
With new and existing primed to spend big, is your marketing strategy ready to grab as much of the money pie as possible...while also driving long-term value and retention?
In The Digital Marketer's Holiday Playbook, you'll be equipped with the insights needed to keep loyal customers spending and retain those newly acquired, including:
A summary forecast for the 2016 holiday season
Holiday buying trends to expect this season
Critical tactics and strategies to drive success during primary shopping days and beyond
Who should download the Holiday Marketing Playbook:
Internet Retailer Top 1,000 CMOs and VPs
Digital marketers at enterprise and mid-market organizations
Channel marketing managers at enterprise and mid-market organizations