Every day, people receive more than 293 billion emails, a staggering number that only represents a fraction of those sent. Strong deliverability ensures a marketer’s messages make it to the inbox and unfortunately, many underestimate its importance until there’s a major issue.
Deliverability is determined by a host of factors, such as subscriber engagement and list quality, which determine your sender reputation score. That number factors how the Internet Service Providers treat your email — and ultimately, your revenue. Sailthru developed Delivering Results to the Inbox to help email marketers understand and improve their deliverability.
Download the guide to learn more about: