A recent RetailMeNot survey found that 70% of shoppers bought holiday gifts on Prime Day...all the way back in mid-July. But people aren’t only shopping earlier; they’re also shopping more. 


While there’s a deluge of marketing from every brand imaginable during this high season, a flawless customer experience isn’t one size fit all, and is rife with opportunities for you to cut through the clutter before, during, and after the peak holiday craziness. 


In this guide, Sailthru examines the top performing holiday emails that exceeded our cross-customer benchmarks, and distills the trends you should be thinking about for your own program. 


Featuring holiday emails and tactics from:


  • The Bouqs
  • Food52
  • Frank and Oak
  • Tory Burch
  • Sole Society
  • And many others