Retailers generally send more emails than usual during the holiday season, which makes sense. According to Sailthru research, 58% of retail marketers expect between 21 and 50% of their annual revenue to come from holiday sales. But as retailers send more, consumers receive more, which makes standing out all the more challenging — and critical. We’ve got you covered, with 11 best practices inspired by retailers like Frank And Oak, Food52, Betabrand and Grove, whose emails were among the star performers from those we sent during the 2017 holiday season.

Download this best practice guide to learn more about:
  • Using email to drive web and store traffic
  • Increasing conversions and loyalty
  • Personalization and segmentation
  • Building up to Black Friday
  • Best-in-class examples from Rent the Runway, JustFab, Alex and Ani and more
Topics covered:
  • Email marketing
  • Testing
  • Personalization
  • Segmentation
  • Brand loyalty
  • Driving traffic with email