A Sailthru survey found that 58% of retail marketers expect between 21-50% of annual revenues to be generated from the holiday season. While many retailers aren’t facing figures quite that extreme, success during the holidays remains critical for most.
With new and existing customers primed to spend big, is your holiday marketing plan tracking to grab as much of the spending pie as possible? What about driving long-term value and retention from holiday shoppers?
Get Sailthru’s 2019 Holiday Marketing Playbook to see the trends to expect this year, as well as in-depth best practices for: